THE LEATHER WAY

For this new campaign, Schott NYC returns to New
York, where part of its story has unfolded for more than a century.

Conceived by director Simon Vitkovsky and produced by
Soprano Films, this series of short films takes the form of fragments of fiction:
brief, standalone scenes, as if drawn from a film of which we
see only a few moments.

Between Brooklyn and Harlem, the characters move through an
everyday New York—raw and authentic, far from the city’s most familiar
images. The dialogue remains deliberately mysterious, and the stories are never
fully explained, leaving everyone free to imagine what came before
and what comes next.

Throughout these scenes, Schott NYC pieces find
their place naturally. They don’t interrupt the story: they
are part of the characters, their attitudes, and their everyday lives. It’s a way
to carry the brand’s cultural imagination forward through the people who wear it.

Shot entirely on 16 mm film and developed at Kodak
Film Lab in New York, the project draws on cinema as much as it does on
photography and documentary. Natural light, frames composed like
still images, organic grain, and iconic materials such as leather and
denim create a shared visual language throughout the series.

A new New York chapter for Schott NYC, told through
moments of life, characters, and stories that are only just
beginning.